In spite of their similar acronyms, B2C is not B2B, nor is it B2G. Each market presents widely different requirements and best practices. While B2C has the daunting task of appealing directly to the consumer market, B2B and B2G must simplify complicated purchasing processes into a streamlined, low-friction user experience while still giving customers the powerful tools they need to get their job done. Features like self-service account management, multi-role user accounts with distinct shopping workflows, and multi-tier price lists are practically expected in the modern B2B marketplace. Additional functionality such as auto-replenishment, bulk ordering, or even regulatory compliance demand tools that can be easily customized to the unique needs of the business. Vendor requirements for B2B and B2G e-commerce are as diverse as they are challenging and require a flexible platform to handle properly.
While there is no denying there are a wealth of e-commerce platforms to choose from, the majority are designed specifically for B2C. These solutions provide the foundation for a good e-commerce experience, however the features integral to a great B2B or B2G user experience are implemented inefficiently, locked behind expensive plugins, or are missing altogether. Additionally, the danger always lurks that what may work well in practice for simple B2C transactions will break down at the scale and complexity in which B2B and B2G operate. It will always be a challenge for such businesses to thrive using an off-the-shelf B2C platform. Instead B2B and B2G sites flourish when their underlying technology is flexible enough to be tailored to each unique business model.
With a sterling reputation for flexibility, scalability, and security, Drupal is the perfect platform for the complex, specific needs of B2B and B2G. Drupal is open-source, with an ever increasing list of free, diverse extensions maintained by an active community and held to enterprise level functionality and security standards trusted by 56% of government sites worldwide. It is the “CMS to build your CMS”: a powerful tool designed from the ground up to meet the challenges of any business.
Igility knows B2B and B2G e-commerce. With decades of experience, as far back as the first e-commerce sites to hit the web, and an intimate knowledge of the Drupal platform and its flexibility, we are uniquely positioned to create stellar B2B and B2G e-commerce experiences. We have done it again and again, with award winning results, and honest budgets transparently communicated through our practice of fixed bidding. We want nothing more than a seat at the table so that we can find the way to provide the most value to you and your business!