Content Strategy
Content Strategy
The first rule when building a great digital experience is to Build the right thing. Who knows what that is? Your customer and those who work with your customer. Our content strategy process is built on a tried and true methodology which gets you to ask the right questions and build a solid foundation on which to create your customer experience.


Content Strategy
Content Strategy
The first rule when building a great digital experience is to Build the right thing. Who knows what that is? Your customer and those who work with your customer. Our content strategy process is built on a tried and true methodology which gets you to ask the right questions and build a solid foundation on which to create your customer experience.

Personas - Who is your customer? What are their likes and dislikes? Impatient? Scared? If so, why? When creating customer personas, we work with your team to identify those key traits and data-points which define your customers needs, both in general and with respect to your brand. This helps us get into your customers’ shoes as we shape their experiences.

Zero to zed, what are the steps and key touchpoint your customers have with your brand as they look to meet their needs. Where in this cycle might more (or fewer) interactions add value to their experience? Customer journey maps lay out these interactions and are a great planning tool for optimizing the experience.

Site Mapping
Site Mapping
Armed with a comprehensive picture of our customers and how they might interact with us, it’s finally time to map out the content, features and pages that will be used to drive the experience. Site maps are used to convey the site architecture and the high level plan fo addressing customers’ needs.

Site Mapping
Site Mapping
Armed with a comprehensive picture of our customers and how they might interact with us, it’s finally time to map out the content, features and pages that will be used to drive the experience. Site maps are used to convey the site architecture and the high level plan fo addressing customers’ needs.
